Farm Tourism

Course CodeBTR205
Fee CodeS2
Duration (approx)100 hours
QualificationStatement of Attainment

Learn to Manage Tourism Services or Facilities

  • On farm or off farm
  • Rural tourism
  • Agritourism

 This course is broader than tourism on the farm – rather it relates to any type of tourism enterprise that is connected to farming or agricultural enterprises.

Lesson Structure

There are 8 lessons in this course:

  1. The Scope and Nature of Rural and Agricultural Tourism
    • Background and History of Farm Tourism
    • Forms of Agribusiness for Managers and Farmers
    • Agritourism Beyond the Farm
    • Types of Agricultural Tourism
    • Possible Issues
    • Animal Welfare
  2. Creating an Agritourism Setting
    • Planning Your Offering
    • Resource Management
    • Selecting Target Markets – Market Segmentation
    • Marketing Approaches
    • Legal and Health & Safety Requirement
  3. Managing an Agritourism Business
    • Managing the Physical Resources
    • Managing People
    • Setting up and Running a Farm Shop
  4. Agricultural Tourism Accommodation
    • Styles of Accommodation
    • Costing Accommodation
    • Maintenance
    • Farm Tours and Activities
    • Identifying Major Target Groups
    • Tours Within the Farm
    • Tour Schedules and Bookings
  5. Designing and Conducting Tours and Activities
    • Creating and Delivering Activities
    • Creating Activities Outside the Farm – Mobile & Online
  6. Agritourism Events
    • Types of Agricultural Events
    • Planning for an Agricultural Event
    • Phases of Delivering an Agricultural Event
    • Dealing with Event Issues
    • Managing Visitor Access
  7. Marketing and Promoting an Agritourism Business
    • Introduction to Customer Relationships
    • Customer Care Policy
    • Customer Care – Levels of Involvement
    • Effective Communication
    • Dealing with Complaints
    • Self-Evaluation
    • Maximising Customer Service
    • Importance of Market Research
    • Analysing Costs and Benefits
  8. Special Project - PBL – Design a Farm Tour Activity Problem-Based Learning Project

Each lesson culminates in an assignment which is submitted to the school, marked by the school's tutors and returned to you with any relevant suggestions, comments, and if necessary, extra reading.


Who is this course for?

Farmers or agricultural industry operators interested in value adding; or anyone working in the farming sector through to students wanting to broaden their education.

This course is not just be for farmers though.  It can educate people who are running a destination (established or developing). It can also educate people in the wider tourism industry who service or support agritourism destinations. 

Why study this Course?

  • Value Add to farm income – to create additional and/or alternative income
  • Explore alternative, perhaps more sustainable tourist industry options
  • Reduce risk when developing a new agritourism enterprise
  • Operate agritourism enterprises more efficiently