Farm Tourism

Course CodeBTR205
Fee CodeS2
Duration (approx)100 hours
QualificationStatement of Attainment

Learn to Manage Tourism Services or Facilities

  • On farm or off farm
  • Rural tourism
  • Agritourism

 This course is broader than tourism on the farm – rather it relates to any type of tourism enterprise that is connected to farming or agricultural enterprises.

Lesson Structure

There are 8 lessons in this course:

  1. The Scope and Nature of Rural and Agricultural Tourism
    • Background and History of Farm Tourism
    • Forms of Agribusiness for Managers and Farmers
    • Agritourism Beyond the Farm
    • Types of Agricultural Tourism
    • Possible Issues
    • Animal Welfare
  2. Creating an Agritourism Setting
    • Planning Your Offering
    • Resource Management
    • Selecting Target Markets – Market Segmentation
    • Marketing Approaches
    • Legal and Health & Safety Requirement
  3. Managing an Agritourism Business
    • Managing the Physical Resources
    • Managing People
    • Setting up and Running a Farm Shop
  4. Agricultural Tourism Accommodation
    • Styles of Accommodation
    • Costing Accommodation
    • Maintenance
    • Farm Tours and Activities
    • Identifying Major Target Groups
    • Tours Within the Farm
    • Tour Schedules and Bookings
  5. Designing and Conducting Tours and Activities
    • Creating and Delivering Activities
    • Creating Activities Outside the Farm – Mobile & Online
  6. Agritourism Events
    • Types of Agricultural Events
    • Planning for an Agricultural Event
    • Phases of Delivering an Agricultural Event
    • Dealing with Event Issues
    • Managing Visitor Access
  7. Marketing and Promoting an Agritourism Business
    • Introduction to Customer Relationships
    • Customer Care Policy
    • Customer Care – Levels of Involvement
    • Effective Communication
    • Dealing with Complaints
    • Self-Evaluation
    • Maximising Customer Service
    • Importance of Market Research
    • Analysing Costs and Benefits
  8. Special Project - PBL – Design a Farm Tour Activity Problem-Based Learning Project

Who is this course for?

Farmers or agricultural industry operators interested in value adding; or anyone working in the farming sector through to students wanting to broaden their education.

This course is not just be for farmers though.  It can educate people who are running a destination (established or developing). It can also educate people in the wider tourism industry who service or support agritourism destinations. 

Why study this Course?

  • Value Add to farm income – to create additional and/or alternative income
  • Explore alternative, perhaps more sustainable tourist industry options
  • Reduce risk when developing a new agritourism enterprise
  • Operate agritourism enterprises more efficiently