Garden Tourism

Course CodeBTR303
Fee CodeS1
Duration (approx)100 hours
QualificationStatement of Attainment

Lesson Structure

There are 9 lessons in this course:

  1. Scope And Nature Of Garden Tourism
    • Types Of Gardens
    • The Place Of Gardens In Broader Tourism
    • Who Visits Gardens Or Garden Events and Why
    • Problems
  2. Garden Destinations
    • Financial Viability
    • Types Of Tourist Attractions - Places
    • Garden Events
    • Add On Income
  3. Creating And Managing A Destination
    • What Makes A Viable Garden Tourism Destination?
    • Planning A Destination
    • Locations, Regions, Countries
    • Managing A Destination
  4. Garden Events
    • What Type Of Garden Event?
    • When To Conduct The Event?
    • Where To Conduct The Event?
    • Finalising Your Plan
    • Non-Garden But Related Events
  5. Creating and Managing Garden Events
    • Phase 1 - Preparation
    • Phase 2 - Detailed Planning and Development
    • Phase 3 - Evaluation
    • Initiating A Garden Event
    • Set Up And Pack Up/Knockdown
    • Event Issues
    • Managing Visitor Access
    • Expo Stands
  6. Garden Activities
    • Creating The Concept - What Garden Activities Could Be Delivered?
    • Planning Your Garden Activities - The Organisation
    • Delivering Garden Activities
  7. Garden Tours
    • Why Create Garden Tours?
    • Part-Day and Day Tours
    • Creating Tour Packages
    • Insurance
    • What Comes Next?
    • Self-Guided Tours
  8. Conducting Garden Tours
    • What Are You Featuring?
    • The Logistics Behind The Tour
    • Delivering The Tour
    • At The End Of The Tour
  9. Marketing Garden Tourism
    • Getting Started
    • Marketing And Communication Approaches
    • Virtual Tours
    • Intermediaries
    • The Marketing Cycle


  • Discuss the significance of gardens and gardening to tourism.
  • Identify the nature and scope of destinations that a garden traveller might consider visiting when travelling.
  • Determine, plan, develop and manage viable garden tourism destinations.
  • Determine the viability of a garden event and its components.
  • Explain how a gardening event can be successfully created and managed.
  • Explain the organisation and delivery of a range of gardening activities, in the context of garden tourism.
  • Explain how to plan garden tours.
  • Explain how to conduct a garden tour.
  • Determine effective marketing strategies for different garden tourism products.

Garden Tourism Professional Development Course

Why create Garden Tours?

Tour groups are incredibly important sources of visitation for garden attractions and represent a big market opportunity for destinations.

There are a large number of tour operators globally which, if done properly, can bring big revenues to these areas. It is however more challenging to find a tour operator who is specifically focused on garden tours alone. Often gardens will be integrated in to tours targeted at broader markets.

Some garden tours will be seasonal, for example those visiting Boston to see the ‘fall foliage’, others will be date specific due to incorporation of a specific event or location which is only taking place one day in the year. However, there are others which can be offered year-round which can be very attractive as an income stream.

Tours may either be part-day, day or overnight tours.


Some tours are conducted as an optional extra when you visit a destination, or may be a special one-off service only provided on demand. For example, a garden club might organise a tour guide to show someone around a botanic garden or plant nursery on a particular day.

Some local tourist authorities organise half day or one day bus tours around a garden theme, e.g. visiting 3 or 4 gardens over that day.

Part-day or day tours can be easier to organise because accommodation is not required. Food and transport may however still need organising.

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