Sales Skills for Garden Centres

Course CodeSGB6
Fee CodeSG
Duration (approx)20 hours
QualificationCertificate of Completion

Fast Track Your Garden Centre Sales Skills

This short 20 hour course provides all the basics of sales skills. it will help those looking to start a career within a garden centre or help those already working in garden centre to fine tune their skills. It is jam packed with ideas, suggestions, techniques and more from those who have worked in this field. It is supported by industry professionals for the hort industry.

Lesson Structure

There are 8 lessons in this course:

  1. Presentation, Personality and Communication in Selling
    • Personality, Self-Awareness and Attitude
    • Types of Shoppers
    • Communication, Active Listening and Conversation Selling
    • Communicating Confidence
    • Trends in Garden Centre Customers
  2. Helping the Product Sell Itself
    • Merchandising and Displays
    • Signs
    • How Customers Pay
    • Garden Centre Products and Services
  3. Product Knowledge
    • What is Product Knowledge?
    • Knowing your competition
    • Marketing For Garden Centres and Nurseries
    • Lesson 3 Additional Reading
    • Mark Ups in Garden Centres – What to Charge
    • What is a ‘Reasonable’ Mark Up?
  4. Selling Made Simple
    • Introduction - The selling process
    • Steps in Sales
    • Using Language to Promote Sales
    • Creating Logical Sentences
    • Reduce Confusion in Your Sales Approach
  5. ‘The Opening’ (Gaining the Customer ’s Attention)
    • Introduction
    • Timing and Opening a Sale
  6. ‘Closing a Sale ’ (COS)
    • Add-On Sales/Upselling
  7. The Law and Selling
    • Ethics and Selling
    • Ethics in Sales
    • Guidelines for Ethical Marketing and Selling
  8. Gaining and Keeping Customers
    • Customer Satisfaction
    • Promotions
    • Measuring Success

Each lesson culminates in an assignment which is submitted to the school, marked by the school's tutors and returned to you with any relevant suggestions, comments, and if necessary, extra reading.

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