Grown both as a herb for harvesting, and an ornamental flowering plant.
It can be harvested for either the essential oil, or as a "hay" crop. The cut leaf market has potential, but the major market is for the oil which is used in creams, perfumes, lotions and soaps. The leaves are aromatic and when infused with boiling water induces deep relaxing sleep. It may also be used in potpourri and shredded in salads. There are a number of cultivars with flowers mainly shades of red, pink and violet. Earl Grey Tea is standard black tea with the addition of this herb.
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Attracts bees.
Ebook - Introducing and using herbs: cultivation, propagation, pests and diseases, herb gardens, plant directory, herbs in pots - 113 colour photos, 61 pages.
Course - Extremely comprehensive, students graduating from this course alone can set up a herb farm. Covers all aspects in detail.
Course - identify, grow, harvest and process herbs; Creating, Using and Marketing Herb Products; Gardening and Landscaping with Herbs; Managing a herb farm.